8 articles in this category
Blunt answers to the questions community managers actually ask. Debunks the 'build it and they will come' myth and shows how to turn lurkers into regu...
Most online communities fail because they ignore the 90-9-1 rule. Here's how to build a smaller, more engaged space that actually keeps members coming...
Most online community advice says convert lurkers. I say double down on your 1% superusers—they create the belonging that keeps everyone else coming b...
Most engagement advice is backwards. Stop chasing lurkers. Instead, focus on belonging, small spaces, and early moderation. Here's a practical, eviden...
Forget the 1% rule. New data shows smaller communities win on engagement. Here's how to design a community that actually boosts belonging and particip...
Most community managers obsess over the 90% who lurk. Here's the smarter play: design for the 1% who create, and watch engagement follow.
Most engagement advice is wrong. The 90-9-1 rule shows lurkers rule. Focus on small, active cores, not big numbers. Here’s how to build a community th...
Contrarian take: posting clear community guidelines does more for engagement than any outreach campaign. A practical, first-person walkthrough based o...