Online communities, belonging, and social support.
Blunt answers to the questions community managers actually ask. Debunks the 'build it and they will come' myth and shows how to turn lurkers into regulars.
Most online communities fail because they ignore the 90-9-1 rule. Here's how to build a smaller, more engaged space that actually keeps members coming...
Most online community advice says convert lurkers. I say double down on your 1% superusers—they create the belonging that keeps everyone else coming b...
Most community advice tells you to convert lurkers into posters. The data says otherwise. Here's how to build a resilient online community by serving ...
A blunt comparison of Reddit, Discord, and Facebook Groups for support, belonging, and real connection. Includes a table and a specific recommendation...
I compare Discord, Reddit, and Twitch to show why small, well-moderated spaces beat massive platforms for true community building.
The best online communities are small, not huge. Here's the evidence and a practical approach to fostering belonging, trust, and participation without...
Bigger isn't better. Research shows smaller, focused communities build deeper bonds. We argue for intentional limits and moderation over growth. But i...
I've reviewed dozens of online communities. Here's my practical, opinionated walkthrough for evaluating any platform—from Reddit to Discord—before you...
Growth kills community. Here's how to design for belonging first, based on evidence from Twitch, Reddit, and Discord.
I compared mental health support on Reddit, Facebook, and Discord. The winner isn't the biggest or shiniest—it's the one that fosters belonging and qu...
Forget '90-9-1' guilt. Active moderation and clear norms, not raw participation, make online communities healthy. Here's how to apply the evidence.
We walk through five concrete steps to foster genuine belonging online, drawing on research from Reddit, Twitch, and Wikipedia. Stop chasing size; sta...