Stop Chasing Lurkers: Build for Your 1% Superusers
Most community advice tells you to convert lurkers into posters. The data says otherwise. Here's how to build a resilient online community by serving ...
10 articles in this category
Most community advice tells you to convert lurkers into posters. The data says otherwise. Here's how to build a resilient online community by serving ...
A blunt comparison of Reddit, Discord, and Facebook Groups for support, belonging, and real connection. Includes a table and a specific recommendation...
Growth kills community. Here's how to design for belonging first, based on evidence from Twitch, Reddit, and Discord.
Forget '90-9-1' guilt. Active moderation and clear norms, not raw participation, make online communities healthy. Here's how to apply the evidence.
We walk through five concrete steps to foster genuine belonging online, drawing on research from Reddit, Twitch, and Wikipedia. Stop chasing size; sta...
Online communities can give real support, but they're not magic. We separate what works from what's just hype—and tell you where to put your energy.
Size isn't destiny. Here's how community size, norms, and moderation shape belonging—and why small, niche spaces often win for real connection.
Stop chasing members. Start building belonging. Learn the practical steps to design online communities that reduce loneliness, boost retention, and su...
Most online communities fail because 1% of members do all the work. But small tweaks—rules, reciprocity, and niche spaces—can flip the script.
Every online community is different. The science shows that small, focused groups beat huge platforms for belonging, and moderators matter more than a...